Travel Alberta

Marketing and Social Media Coordinator

Mar 28, 2018
Mar 14, 2018
Canadian Rocky Mountain Resorts

DEPARTMENT: Sales & Marketing Office 
POSITION: Marketing & Social Media Coordinator
Reports To: Marketing Manager & Director of Marketing & Public Relations

Primary Function of the Position

To provide assistance and support to the Marketing team. This position is based in Calgary, but travel will be required.

Duties and Responsibilities 


• Monitor and maintain social media channels such as Facebook, Twitter, YouTube, Google, etc. for five different accounts. 
• Create, schedule, edit and distribute relevant content across social media platforms to attract new customers and increase public awareness.
• Analyze performance data as well as content and make necessary changes to achieve marketing objectives.
• Prepare monthly reports, analytics and KPI’s.
• Communicate via social media with customers on a daily basis.
• Aid in the development of digital marketing assets such as blogs and newsletters.


• Updating and managing online directory listings. 
• Tracking marketing and print material to ensure we have enough supply each month.
• Distributing marketing material to tourism agencies, visitor centers and throughout CRMR. 
• Maintaining a current knowledge of the products that the company has to offer.
• Make website updates, including menus, photos and restaurant hours when required.
• Coordinating business cards for all properties. 
• Coordinating donation requests. 
• Ordering office supplies, paper, toner for the printer and coordinating Xerox reads.
• Brainstorm with the marketing team on new ideas and initiatives. 
• Any other relevant duties as assigned by the Director of Marketing & Public Relations.


• Assist with planning, registering and coordinating marketing materials for tradeshows, wedding shows, FAMS and events. Clear communication must be maintained throughout this process with the Marketing Manager & Director of Marketing & Public Relations.
• Participating in consumer and wedding shows when required.
• Coordinate all details for wedding shows and tri-property Christmas party.


• Preparing a monthly report on media tracking. 
• Assisting with image media requests for lodges.   
• Loading media kits onto USBs for media guests.


• Acting as the first point of response to online reviews for CRMR’s mountain lodges and restaurants for Trip Advisor, Google, Yelp etc. Report trends each month.
• Respond to guest reviews on social media platforms, and other third-party sites as required. 
• Crafting monthly reports regarding online reviews and discussing with the Guest Relations Manager & Operations Manager.

Experience / Education Preferred

• 1-3 years Marketing experience.
• Experience with Canon or Nikon DSLR camera required.   
• Excellent interpersonal, verbal and written communication skills and organizational skills.
• Previous work experience in a hotel or restaurant environment considered an asset. 
• Basic WordPress experience considered an asset.
• Knowledge of MS Office coupled with excellent keyboarding skills.
• An ability to take initiative, problem solve and multi-task.
• A keen attention to detail.