Travel Alberta

Coordinator, Marketing

Apr 6, 2018
Mar 28, 2018
Tourism Calgary

Tourism Calgary is a research-based, market-driven and industry-led organization that has specialized in the marketing and promotion of Calgary and area as the destination of choice for leisure and business travel for more than 50 years. Leading Calgary’s tourism efforts domestically, nationally and internationally. Tourism Calgary works with major sporting and cultural events, tour operators and travel media. Tourism in Calgary annually contributes over $1.7 billion in visitor spending to the local community and employs 1 in 10 working Calgarians.  
Reporting to the Manager, Marketing, the Coordinator, Marketing will work with a variety of internal and external stakeholders to coordinate and support the execution of marketing campaigns and projects throughout the year. This is a full-time position.   
• Coordinate the execution of marketing programs in alignment with overall strategic marketing plan and Tourism Calgary brand  
• Coordinate and track the progress of various marketing campaign deliverables including completion within deadlines, budget, and measuring results  
• Coordinate the production of marketing collateral 
• Coordinate with internal, external, and agency of record as required to support the execution of marketing programs including communication, creative, content and media plan development, and website updates  
• Develop social creative and basic media plans as needed 
• Develop written partner content as needed  
• Develop social ad copy and creative as needed 
• Work collaboratively with agency partners and internal team to support quality and ontime/budget deliverables  
• Provide recommendations and insights to Manager, Marketing to strengthen campaigns 

 Partnership Relations  
• Develop and maintain strong partner and industry relationships  • Work with campaign partners to obtain digital and video assets, offers, and other details that support campaigns  
• Provide on-going member-related updates, communication materials, and reporting  
• Coordinate with campaign partners to share creative, receive approvals/feedback, provide reporting materials, and ensure prompt follow-up to partner requests  
• Coordinate contact between partners and other Tourism Calgary departments 
• Provide recommendations for partner opportunities/development and support partner collaboration  
• Support in on-boarding partners to campaigns  
• Support in presenting campaign results and industry learnings for partner reporting  
• Develop campaign, monthly, quarterly, and funding reporting components as required  
• Track campaigns components, media plans, and results  
• Review, process and track all invoices 
• Support in development of presentations and other communication materials  


• University Degree, Marketing, Business, or Communications preferred.  
•  2-3 years relevant work experience.  
• Strong command of marketing concepts and experience with the development and execution of marketing campaigns (including creative and media plan development). 
• Strong project management skills.  
• Strong budget management skills. 
• Strong knowledge of Microsoft platforms (Excel, Word, PowerPoint).
• Ability to perform multiple tasks simultaneously and identify and adapt to changing priorities.  
• Strong interpersonal skills, highly motivated, organized, and possess strong attention to detail.  
• Strong ability to work in a highly collaborative team environment.  

Reply in confidence with a cover letter and resume to:
Roxanne Wideen  Director, Human Resources | Tourism Calgary  
Closing: April 6th, 2018 
Please note: only those selected for an interview will be contacted