Travel Alberta

Media Specialist, USA

Oct 14, 2012
Sep 25, 2012
Travel Alberta

Travel Alberta is poised for its journey of excellence to become Canada’s pre-eminent tourism marketing agency. Collaborating with private and public sectors regionally and globally, Alberta’s tourism economy will grow and prosper by bringing a consumer-driven brand to life and marketing at youthfully-spirited travellers.

Position Summary
Reporting to the Director, Public Relations & Media, the Media Specialist, USA is responsible for implementing strategy and tactics to leverage media and public relations activities that align with Travel Alberta’s core media and public relations strategy of broadcast, key accounts, and social media channels.  The Media Specialist, USA will work in consultation with the North America marketing team, and is responsible for managing and developing media outreach and events to support the launch of marketing campaigns. This role will foster relationships and collaborate with internal stakeholders, the Alberta tourism industry, DMO’s and the US media to arrange media visits that highlight urban and regional Alberta experiences.  

Position Requirements
As Media Specialist, USA you understand the importance of proactive and reactive media relations, press trip development and logistics to ensure media’s editorial needs are met. Your experience in social media outreach and working knowledge of the Associated Press style will enhance the delivery of Travel Alberta’s key messages in the US.   Your attention to detail will ensure that your working budget is accurate and up to date for media visits, events and special projects. Your superior communication and interpersonal skills, together with your ability to act with conviction will allow you to establish and maintain relationships and partnerships with business units, industry partners and media. You have demonstrated problem solving abilities and possess a proven ability to manage conflicting deadlines and prioritize initiatives within politically sensitive situations. You are also able to work both independently and in a team-oriented work environment.

Your degree in Public Relations, Media, Communications, Tourism, Business or related field is complemented with five years of relevant experience in the tourism industry or relevant Media role. Your dedication and passion in experiential tourism has taken your career to this point. Now, it is time to advance to a new level by stepping into Travel Alberta’s exciting working environment!    

Special Requirements 
Some travel is required
Some overtime is required
Some evening and weekend work is required
Valid driver’s license

Other Information
This position is based in the Calgary office 
Classification: Specialist 3, Salary Range: $65,496 - $85,176
Hours of Work: 36.25 hours per week, Employment Status: Permanent

If you have the qualifications to succeed in this role, submit a cover letter and resume with the title in the subject line of your email to: If applicable, please indicate the name of the Travel Alberta Team Member who referred you to this role.

Travel Alberta offers a competitive compensation package that includes a full benefits package and ongoing learning & development, as well as the opportunity to work with a collaborative team in a results-oriented organization. 

We wish to express our appreciation to all applicants for their interest and advise that only candidates selected for an interview will be contacted. Any personal information submitted will be managed with the strictest of confidentiality.