Travel Alberta

Marketing Specialist, Asia

Oct 24, 2014
Oct 10, 2014
Travel Alberta

Travel Alberta is the tourism marketing organization of the Government of Alberta whose mission is to grow tourism revenues with compelling invitations to experience Alberta. Travel Alberta strives to empower individual passion and build inspirational leadership as ONE TEAM.  If you want to be part of an award-winning organization with strong corporate values, passionate team members and a great culture, then Travel Alberta is the place for you.

Position Summary

Reporting to the Marketing Manager, Asia, the Marketing Specialist, Asia is responsible for creating, implementing and facilitating familiarization (FAM) tours for Travel Alberta’s key tour operators and travel agents in major overseas markets. This role manages marketing and administrative projects that contribute to the strategic and tactical proficiency of the international team and provides support during FAM Tours, tradeshows and marketplaces.  

Position Requirements

As Marketing Specialist, Asia your knowledge and understanding of the tourism industry, travel trade channels and international marketing along with your innovative and creative approach will assist you in the development and execution of FAM tours. Your knowledge of project coordination and event planning will assist you in developing timelines and critical paths to ensure deadlines are met.

Your superior interpersonal and communication skills, together with your ability to act with conviction will establish and foster relationships with Destination Marketing Organizations (DMO’s) and industry partners. Your experience with tracking, analyzing and reporting budgets will ensure quality and timeliness of project execution.

Your education in marketing, tourism or business is complemented with at least three years of tourism marketing-related experience. Your dedication and passion has taken your career to this point. Now, it is time to advance to a new level by stepping into Travel Alberta’s exciting working environment!   

Special Requirements

Some travel may be required. Some overtime may be required. Exposure to international business, cultures and foreign language capabilities in Mandarin, Japanese or Korean would be considered assets.

Other Information

This position is based in the Calgary office. Union Classification: Specialist 1, Salary Range: $57,681 - $74,919 Hours of Work: 36.25 hours per week, Employment Status: Full Time Permanent

This position offers an excellent benefits package with SunLife Financial, including extended health and dental coverage, life insurance, travel insurance, long term disability and a flexible spending account. This individual will also participate in a defined benefit plan with the Public Service Pension Plan (PSPP), have free and confidential access to Shepell-fgi (Employee Assistance Provider) and be a part of Travel Alberta’s Learning and Development program which includes up to 100% reimbursement to further education.

This year, Travel Alberta has been recognized for providing an exceptional place to work by being awarded Top 65 Employers in Alberta, Best Small and Medium Employers in Canada and one of Canada’s Most Admired Corporate Cultures.

Closing Date:  October 24, 2014

If you have the qualifications to succeed in this role, submit a cover letter and resume with the title in the subject line of your email to: If applicable, please indicate the name of the Travel Alberta Team Member who referred you to this role.

We wish to express our appreciation to all applicants for their interest and advise that only candidates selected for an interview will be contacted. Any personal information submitted will be managed with the strictest of confidentiality.