Travel Alberta

Manager, Brand

Aug 24, 2012
Aug 10, 2012
Travel Alberta
Travel Alberta is poised for its journey of excellence to become Canada’s pre-eminent tourism marketing agency. Collaborating with private and public sectors at home and internationally, Travel Alberta will develop and deliver research-based marketing programs to enable the tourism economy in Alberta to grow and prosper.

Position Summary
Reporting to the Director, Brand Experiences, the Manager, Brand is responsible for managing the development and communication of the Brand strategy, its creative and its assets. This role champions the Travel Alberta brand and is integral to bringing the brand to life throughout the organization and our marketing campaigns. Working with agencies and stakeholders, this is role will develop brand guidelines and best practices, oversee the creation and management of brand assets, and collaborate in the creation and project management of marketing collateral.

Position Requirements
As Manager, Brand you understand the principles of branding and its influence on organizational culture and stakeholders. Your superior communication and presentation skills together with your ability to act with conviction will influence stakeholders and steward the Travel Alberta brand though a variety of channels. Your skill in managing projects of various sizes and creative scope along with your ability to identify and solve complex problems will enable you to plan and be accountable for results. Your degree in marketing, communications, business or related field is complemented with five or more years of progressive responsibility in brand management and experience understanding the intricacies of tourism branding is an asset. Your dedication and passion in branding and marketing has taken your career to this point. Now, it is time to advance to a new level by stepping into Travel Alberta’s exciting working environment!

Special Requirements
Some domestic travel is required.
This position is based in the Calgary office.

Closing Date: August 24, 2012 at 12 noon.

If you have the qualifications to succeed in this role, submit a cover letter and resume with the title in the subject line of your email to:  If applicable, please indicate the name of the Travel Alberta Team Member who referred you to this role.

Travel Alberta offers a competitive compensation package that includes a full benefits package and ongoing learning & development, as well as the opportunity to work with a collaborative team in a results-oriented organization.

We wish to express our appreciation to all applicants for their interest and advise that only candidates selected for an interview will be contacted. Any personal information submitted will be managed with the strictest of confidentiality.