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Alberta Culture and Tourism

Posted: | Closing:

Tourism Business Development Officer

Job ID: 1053503
Location: Calgary
Full/Part Time: Full Time
Regular/Temporary: Regular


Open competition

Closing Date

February 27, 2019


Program Services 4


Culture and Tourism

About Us

Alberta is home to proud and diverse people who love to work hard and play hard. Travel and tourism around the province is a big part of who we are, and we love to showcase the breathtaking scenery and cultural experiences that make Alberta the best province in the country. Tourism has a broad and diversifying effect on the economy, impacting the transportation, accommodation, food and beverage, recreation, arts and culture, and retail sectors. If you share this passion and inspire those around you to collaborate and connect to make working and living in Alberta better, we have the opportunity for you!

The Business Development and Investment Attraction Branch of the Tourism and Recreation Division works with Alberta's tourism industry (including private enterprise, non-profit organizations, industry associations, economic development agencies and municipalities) to ensure these stakeholders have access to resources, training, and programs that enable the development and growth of products, experiences and destinations

Together, we want to work to grow the tourism industry in Alberta through innovating and developing traveller-focused experiences; creating accessibility to and within Alberta; aligning industry efforts and resources toward common goals; and providing research-driven decisions and measured results that all contribute to economic diversification, job creation and improved quality of life.

The Government of Alberta is committed to a diverse and inclusive public service that reflects the population we serve to best meet the needs of Albertans. Consider joining a team where diversity, inclusion, and innovation are valued and supported. For more information on diversity and inclusion, please visit: https://www.alberta.ca/diversity-inclusion-policy.aspx


We are looking for an experienced professional to join our work of developing and enhancing tourism destinations and products in Alberta. Applying developed analytical and critical thinking skills, proven business acumen and knowledge, project management experience coupled with sound research and analytical skills, the Tourism Business Development Officer is responsible for developing and coordinating delivery of business development programs within the position's assigned territory. The position works directly with private (for-profit) businesses to assist clients with developing new and enhanced tourism attractions, experiences, and services. This position's primary responsibilities include the provision of business services to tourism entrepreneurs and enterprises including business coaching, training, pathfinding, and support services.

This position will support the Alberta Tourism and Recreation Division's strategic priorities relative to encouraging entrepreneurial investment in traveler-focused development of innovative tourism experiences, accommodation, destination renewal and new destination areas. The incumbent will work to advance and support the aims and outcomes of the Tourism and Recreation Division's annual business plan and the Unit's annual operational plans. The successful applicant will also be responsible for supporting the tourism industry by participating in cross-ministry policy initiatives relative to supporting entrepreneurial activity in Alberta's tourism industry.

  • Systems Thinking: As our ideal candidate, you will demonstrate a high level of competency in systems thinking through your research and analysis of developments in economic, social, political, and technological spheres.
  • Creative Problem Solving: You will exercise judgment and independence when presenting results of your work and associated recommendations and options, and will effectively identify alternate courses of action to suit and respond to the changing needs of stakeholders.
  • Drive for Results: Advanced skills and experience in business coaching; project planning and coordination; written and verbal communications; and relationship building will ensure that you are prepared to navigate the complex issues and relationships in the tourism industry.
  • Develop Networks: You will be required to collaborate and develop multi-faceted relationships in order to ensure tourism destinations, niche market segments, and associated tourism products and resources are comprehensive and well designed. Strong interpersonal and communication skills will ensure success.
  • To complement a high level of professionalism and expertise, our ideal talent will also be creative, fun, original, collaborative and service-oriented, innovative, and curious to fit in with our dynamic team of Tourism professionals and cross-ministry stakeholders.



A degree in a related field (Tourism, Business, Social Sciences) complimented by 4 years of experience, or a high school diploma with 8 years of related experience. Related experience includes business planning, accounting/finance, small business lending, and/or business coaching. Knowledge of business planning, understanding of small business management principles, and business finance principles including understanding cash flows, income statements, and balance sheets is required.


  • Strong knowledge of the tourism industry and business acumen
  • Project management experience
  • Facilitation and business coaching experience
  • Knowledge of finance principles and how to guide businesses in obtaining financing to start or expand their business.
  • Human Resources knowledge
  • Network of small business financers and support organizations

This position requires exceptional written abilities. Candidates' cover letters and resumes will be used as a part of the assessment process.


$2,775.64 to $3,638.48 bi-weekly (~$72,444 to $94,964 annually)


This competition may be used to fill current and future vacancies across government. This position will involve travel including occasional overnight stays in different locations.

The Alberta Public Service is currently utilizing competency evaluation in the recruitment process. Competencies are behaviours that are essential to reach our goals in serving Albertans. We encourage you to have an in depth understanding of the competencies that are required for this opportunity and to be prepared to demonstrate them during the recruitment process. For more information on the APS Competency Model and how it is used, please visit the PSC Competency page:http://www.psc.alberta.ca/Practitioners/?file=learning/apscompetencies/titlepage&cf=9

How to Apply

Online applications are preferred. If you apply online, please ensure your cover letter and resume are submitted as one file. Ensure you quote the competition number and save using the naming convention of your first then last name (Joe Smith_competition number). Applicants who apply online will be able to track the status of this competition.If you are unable to submit an electronic version of your resume, please submit your resume, quoting the Job ID, to Human Resources, Culture and Tourism, 7th Floor Standard Life Centre, 10405 Jasper Avenue, Edmonton, Alberta, T5J4R7. Fax: (780) 422-3142. If you require any further information on this job posting, please contact Stephanie Fonseca-Gallo, Human Resource Consultant at Stephanie.fonseca-gallo@gov.ab.ca

Position Profile

Please see attached position profile for a detailed list of responsibilities: URL coming soon.

Closing Statement

We thank all candidates for their interest. All applications will be reviewed to determine which candidates' education and experience best meets the needs of the position. Only individuals selected for interviews will be contacted.

It is recommended that applicants who have obtained educational credentials from outside of Canada and have not had them previously assessed, obtain an evaluation of their credentials from the International Qualifications Assessment Service (IQAS): https://www.alberta.ca/iqas-overview.aspx . It is recommended that applicants include the assessment certificate from IQAS or any other educational assessment service as part of their application.