Travel Alberta

Building Experiences with EQ

Are you ready to start building a customer-centric tourism experience? Would you like to know how to market that experience to the world?  Staff responsible for marketing and product development will be best suited to this training. Space is limited, so register early to avoid disappointment. 

Note: The CTC requests that workshop participants have either taken the Introduction to EQ module (EQ Boot Camp) or have the equivalent in experience with the Explorer Quotient. This is a two part workshop taking place over two mornings at two separate locations. Participants are encouraged to take Building Experiences with EQ (Module 2) before taking Marketing Experiences with EQ (Module 3). 

Building Experiences with EQ (Module 2)
Wednesday February 15
9:00 am – 12:00 noon
Blackfoot Inn
Building on the Introduction to EQ workshop conducted last winter, this dynamic and interactive 3-hour workshop will provide you with an understanding of the benefits of making the shift from selling a tourism product to selling a tourism 'experience.' We provide you with tools, tips and inspiring stories from tourism businesses. Exercises help you learn how to apply your new knowledge and ensure each attendee leaves with at least three ideas on how they can improve their tourism offering.
Marketing Experiences with EQ (Module 3)
Thursday February 16
9:00 am – 12:00 noon
Heritage Park Historical Village, Wainwright Hotel
Get the fundamentals of customer-centric marketing, including learning about market segmentation by using the Explorer Quotient. This 3-hour workshop is fully interactive and designed to help you apply your knowledge to create more targeted marketing communications. Each attendee leaves with at least three ideas on how they can improve their marketing.  
Register by February 9 to Shellie Crittenden, 403-750-2394 or email
NOTE: We cannot accept on-site registrations – please register in advance as space is limited.

start time:
Feb 15, 2012 4:00 PM
end time:
Feb 15, 2012
Blackfoot Inn - 5940 Blackfoot Trail SE
Blackfoot Inn - 5940 Blackfoot Trail SE
, Alberta T2H 2B5 Canada