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Travel Alberta

Getting to Know Your Best Customer Workshop Series

Target marketing has moved beyond knowing where your customers live and their average age and income level. This three-part workshop series introduces tourism businesses to Destination Canada’s Explorer Quotient® (EQ) segmentation tool with a focus on the travel preferences of Albertans. You’ll learn about the type of customer that your business appeals to, what kinds of experiences they’re looking for, and how to create targeted marketing messages. 

Three sessions will be held in March in Medicine Hat: 
*You have the option of selecting just the first session, two sessions, or all three.

Part 1 of 3: Say Hello to your Best Customer 

Tuesday, March 6, 2018 
9:00 a.m. - 1:00 p.m. (lunch provided) 

This workshop is the first in a three-part series and is a pre-requisite for parts two and three.



Part 2 of 3: Building Experiences for your Best Customer 

Tuesday, March 20, 2018 
9:00 a.m. - 1:00 p.m. (lunch provided) 

This workshop is the second in a three-part series and is a pre-requisite for part three. Part one must have been completed.



Part 3 of 3: Marketing Experiences to Your Best Customer 

Tuesday, March 27, 2018 
9:00 a.m. - 1:00 p.m. (lunch provided) 

Must have completed part one and two prior to attending this session.



There is no cost to attend but pre-registration is required.

start time:
Mar 6, 2018 9:00 AM
end time:
Mar 27, 2018
location:
Paradise Valley Golf Club
address:
Paradise Valley Golf Club
Medicine Hat, Alberta T1B4W1 Canada
 
Register