Travel Alberta

Making the Most of Facebook with Media Strategist Amber Turnau

Join digital marketing professional Amber Turnau and learn from her years of experience developing Facebook content strategies that work. This session includes

Developing a content framework that aligns with business goals

How to package content to optimize performance

Establishing key performance indicators

Creating a distribution strategy that focuses on quality over quantity

You’ll also learn about the power of Facebook as a media platform including how to plan a Facebook ad buy and the ins and outs of campaign optimization. This session is a great complement to future webinars combining information on both content marketing and media buying.

This webinar is designed for beginners and those at an intermediate level who want to increase their understanding of Facebook content strategies and ad buying.

Cost: $30.00 CAD (plus GST)

Meet social media strategist Amber Turnau (a.k.a. @AmberTurnau

SHiFT Edmonton

mber is a marketing and communications professional with in-depth knowledge of digital and social media. She has more than 10 years of diverse experience and a passion for merging storytelling, technology and strategy that have led her to working in a variety of industries, including tourism, telecommunications and outdoor lifestyle.

start time:
Jan 11, 2017 8:30 PM
end time:
Jan 11, 2017
Calgary, Alberta T2G 0H4 Canada