Travel Alberta

Export Ready Checklist

When working with different cultures, it is important to ensure you can meet their diverse needs and expectations. We recommend you use this checklist to develop your products/services for the international markets you would like to target.

  • Be in business for at least one year, with a proven track record for safe and professional operation.
  • Hold appropriate licenses and/or insurance and have the ability to prove upon request.
  • Have appropriate media materials, images and information flat sheets with a description of your product/experience.
  • Have a tourism based website and keep it up to date.
  • Ensure you have an efficient booking system in place for people to make reservations or changes to reservations; i.e., people can either email, call or book directly through your system, and receive confirmation within 24 hours or one business day.
  • Have the ability to accept payment from overseas clients (cheque, wire transfer or credit card) and provide credit to receptive tour operators when requested, and set up billing arrangements.
  • Demonstrate an adequate budget and marketing plan that includes international distribution channels.
  • Understand net pricing and how the different booking channels work.
  • Be in a position to offer and confirm net pricing 12 to 18 months in advance to accommodate operator planning cycles.
  • Be able to accept vouchers from tour operators.
  • Be able to confirm allocation one year in advance, if required.
  • Establish purchase options and cancellation dates for your products and services, including penalties that may apply, in line with industry standards.
  • Provide an accurate description of the product and any required joining instructions: pick up locations, timing and clothing requirements, etc. This information will be used to promote your product and set the expectations of the customer.
  • Ensure you can provide the products/services as promised. Consumer protection laws, particularly in the international markets, stipulate that the customer must receive what has been promised.
  • Have language capability to service the international target markets.
  • Have the willingness to adapt to the needs of the overseas clients (e.g., serving culturally desired foods).
  • Demonstrate a commitment to enter and stay in an international market for a minimum of three years.

Download the Export Ready Checklist Below: