Why destination marketing is a visual play

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| Travel Alberta

Here are just a few of the reasons why you need to tell your destination story with pictures (source):

  • 90% of info sent to the brain is visual
  • Only 10% of info overheard is retained long-term, while 65% of visual info is retained over the same period
  • People are 80% more likely to read content when it’s accompanied by colour visuals
  • 75% of Instagram users take action—like visiting a partner website—after they see an image-based ad
  • 43% will purchase a product they see on Instagram
  • 63% of consumers said pictures are more effective than descriptions

Travel Alberta, together with Destination Canada and Tourism Calgary, hosts GoMedia 2018 September 30 to October 4—an event that brings travel media from all over the world to our own backyard. Follow us on social to find out how we are helping tell Alberta's destination story with pictures. #GoMedia2018