As Travel Alberta’s newest international market, Mexico is gaining attention all around the province from Alberta industry partners, thanks to a recent “reverse sales mission.”
Earlier this spring Travel Alberta’s Business Development team, together with industry partners including Banff & Lake Louise Tourism, Tourism Calgary, Edmonton Tourism and Tourism Jasper, hosted 20 tour operators, travel trade media, and other key strategic partners from Mexico. This was the first time Travel Alberta brought a Mexican delegation to the province for this type of trip to experience all the great things to see and do during the winter, as well as meet with the industry in a more formal setting.
Industry partners showcased their unique Alberta experiences at mini-marketplaces hosted in Edmonton, Jasper, Banff and Calgary. They had the opportunity to introduce their winter tourism products and services in face-to-face meetings with the Mexican partners—an opportunity they wouldn’t normally get.
“These conversations with tour operators are important so that industry partners can eventually sell their experiences to Mexican consumers,” said Cameron Wood, Global Projects Manager at Travel Alberta. “We also see the industry responding well to this new market and they are getting excited to sell to Mexico.”
This sales mission comes at a good time, with a newly introduced seasonal direct flight from Mexico City to Calgary starting this summer.
“The feedback from the industry was very positive,” said Wood. “For many Alberta businesses, this was their first interaction with Mexican tour operators.”
“This was a great opportunity to learn about the Mexican market and what they look for and when they typically travel. We are always interested in building the winter business, so this was a perfect fit for us,” said Judy Uwiera from CalgaryWalks & Bus Tours.
While it’s too early to say what the outcome of this mission will be, Wood is optimistic and says tour operators will be adding Alberta experiences to their itineraries to sell both this summer and next winter.