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Experience Essentials Workshop: Focus on Culinary Tourism

Travel Alberta partnered with Banff & Lake Louise Tourism to deliver an Experience Essentials workshop on May 22.

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Travel Alberta partnered with Banff Lake Louise Tourism to deliver an Experience Essentials workshop on May 22. This innovative workshop is an introductory program designed to help tourism industry partners explore the fundamentals of experience development. The program looks at what’s essential for industry partners to turn a product or an activity into a memorable and remarkable experience.

Held at the Bison restaurant in Banff, this Experience Essentials workshop was unique because it focused on the development of food tourism. 

At total of thirty-two delegates learned new ways to grow their business, enhance competitive appeal, and respond to what travellers are seeking. They also learned about the importance of collaboration and the power of partnerships to expand their experience offering and generate more revenue. Attendees participated in a hands-on flatbread preparation experience with Jennifer Ruszczak, Banff Hospitality Collective Corporate Chef (which owns and operates 11 restaurants in Banff) and ‘Pat the baker’ of Uprising Craft Bakery. They also enjoyed presentations from Adam Walker, owner/operator, Canmore Cave Tours and Karen Anderson, President and CEO, Alberta Food Tours, both of whom have launched new travel experiences as a result of participating in the Travel Alberta SHiFT program. 

Delegates worked together in groups to apply their new understanding of experience-building concepts and process, creating new ways to raise the bar on the visitor experience in Banff and Lake Louise, and meet the growing demand for more food tourism experiences.

Travel Alberta surveys participants to gain more insights on their experience with the workshop and how to continue to improve it. In addition, Travel Alberta and Banff and Lake Louise Tourism will continue to work with partners that attended the program to identify opportunities to help create new market ready and export ready food tourism experiences over the next year. 

Read about the power of partnership: Banff Springs Culinary Tour – Eat the Castle.

Learn more about upcoming workshops hosted by Travel Alberta.