Travellers taking photos

New international market overview

  1. Industry Home
  2. News & Media
  3. Industry News
  4. New international market overview

We have compiled insights and data into one easy-to-digest information sheet for each market.

You will find key information and traveller characteristics to help tailor promotion of your experiences to these markets, including:

  • Traveller arrivals and expenditures
  • Average spend
  • What the travellers are interested in
  • How the travellers book
  • When they travel
  • And more!
Travel Alberta regularly reviews its target markets and updates strategies based on the most up-to-date data. Be sure to check back regularly. You’ll find the market highlight sheets on the Industry Hub for each international market: China, Germany, Japan, Mexico, United Kingdom and United States