Banff Ave in the evening

Happy Holidays from Travel Alberta

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| Royce Chwin

With the busy holiday season upon us, I urge you to carve out a bit of time to reflect on the many successes we have had together as Team Alberta over the past year.   

Thank you for your continued support and efforts to build the visitor economy in Alberta. As you know, tourism in our province is an $8.9 billion industry—a growth industry—creating jobs and building communities around the province. This is all possible because of committed partners like you and our industry’s unrelenting drive to give visitors the best possible experience.

In 2018-19, you created 72 new experiences for visitors to enjoy. As we work to grow Alberta’s travel industry, it’s essential that we continue to develop goosebump moments for visitors here at home and around the world to enjoy—in every season and region of the province.

We have so many opportunities before us, and as a new decade approaches, we look forward to working with you on the development of the new 10-Year Tourism Strategy for Alberta.  

On behalf of the team here at Travel Alberta, we wish you and your families a joyous holiday season. We hope you take some time to enjoy the amazing winter experiences you work so hard to develop and promote.

Happy holidays and I look forward to continuing our work in 2020!

Royce Chwin, CEO, Travel Alberta