The annual Alberta Tourism (Alto) Awards are the premiere opportunity to recognize and celebrate tourism innovators across Alberta who are driving our visitor economy forward.
The highest honour is reserved for the Alto Ambassador, an exceptional Albertan who lives and breathes tourism and inspires others to do the same—like 2019 recipient, Calaway Park General Manager Bob Williams.
Celebrating 20 years in 2020, the Alto Awards are a Team Alberta affair, through and through—led by industry and celebrating the best of the best in Alberta tourism.
The Alto Awards committee and judging panel are made up of passionate volunteers from different sectors of the tourism industry, representing communities across the province.
Held annually in conjunction with the Travel Alberta Industry Conference, the Altos honour industry partners who demonstrate excellence in experience development, marketing and service delivery, helping ensure tourism remains an important economic driver for the province.
Stay tuned for more information on award categories and the submission process in the coming weeks.
Right now, the first order of business for the Alto Awards committee is selecting the 2020 Alto Ambassador. This is your chance to nominate your favourite Alberta tourism maverick—a role model and leader, known for the work they do to showcase our beautiful province, grow our economy, and support strong, vibrant communities.
The Alto Ambassador will be announced during Tourism Week, May 24-31, 2020.
The nomination deadline is April 17, 2020.