Hello Team Alberta,
In the Alberta budget released on February 27, the funding allocated to Travel Alberta for 2020-21 is $37.7 million, a 9 per cent reduction from this fiscal.
We all know tourism is an important pillar, driving economic growth and job creation for Alberta. And our sector has remained strong in the face of continuing economic challenges in the province.
The Government of Alberta also recognizes the importance of the visitor economy. Tourism was among the growth industries highlighted in the Finance Minister’s budget speech. And the budget extended the tourism levy to include short-term rentals listed on online marketplaces such as Airbnb—welcome news for our partners in the accommodation sector.
With the draft 10-year Tourism Strategy scheduled to come before cabinet in the spring, we anticipate a focus on tourism in the months ahead. I want to again express our appreciation to everyone who participated in the strategy engagement workshops and online survey in January. This will be a Team Alberta strategy and your voice is critical.
Travel Alberta is committed to delivering the best results possible to support your growth and prosperity, and help the government achieve its ambitious target to increase Alberta’s tourism revenues to $20 billion by 2030.
We appreciate your continued support and collaboration. Together, we are making a difference for Albertans and the provincial economy.
CEO, Travel Alberta