Each episode of Guide Chats is approximately 40 minutes long and incorporates a live Q&A with the audience. The series has garnered significant views and engagement on Facebook from potential guests, past guests and even members of the mountaineering community. The initiative is doubly important for Yamnuska Mountain Adventures as it has given their guides a sense of connection to both their team and their community at a time when they are not physically able to guide tours and share their passion for the outdoors.
“It’s a different medium of connecting with guests for the guides,” says Stark. “They are learning a new way to communicate with clients, which has been a good challenge. They’ve been easing into it and learning new skills, which I’m sure will translate well when we’re able to guide tours in person again soon.”
The series is clearly resonating with its audience, as the feedback that Yamnuska Mountain Adventures has received from their community has been overwhelmingly positive. So much so, that it is likely that Guide Chats will endure as part of their ongoing outreach strategies even after social distancing guidelines have been lifted.
Facebook Live Guides Chats