Travel Alberta

Tourism Trends

Competition in the tourism industry is building in both Canada and around the world. To stay positioned competitively for the future, tourism operators must be innovative and align their tourism experience with what consumers are expecting.

Globalization has resulted in a very fast paced world and if you’re not innovating, you can be sure someone else is. To ensure your experience stays competitive, and aligns with business goals, operators need to understand market trends and how their business needs to grow accordingly.

Growing doesn’t necessarily mean you’re expanding operations, but there are many ways to improve upon current best practices. If your target market is millennials (a person born in the 1980s or 1990s) it would be important to know that in 2014, 80 per cent of millennials’ travel decisions were influenced by online reviews. This will impact the level of social media and focus of online presence your experience needs in order to stay competitive.

Travel Alberta  and the Tourism Division of Alberta Culture and Tourism present current research, findings and updates on Alberta's tourism industry to support the effectiveness of future destination and experience marketing.

Other great resources for researching and understanding tourism trends include:

Internet research is another great tool to find current trends. A simple search can reveal trends that you may not have thought of. You never know where your next innovative idea will come from, and the key to staying current is knowing what experiences are being sought by tourists currently visiting your area.

Read more stories like this by subscribing to Alberta Culture and Tourism's Tourism Entrepreneurship Newsletter.


Alberta Culture and Tourism