Travel Alberta

Chinook Country Tourist Association welcomes new Board Members and new President

Chinook Country Tourist Association (CCTA) stakeholders elected two new board members and a new president last week. CCTA welcomes Dawn Lauder and Keith Fowler as the newly elected board members. Dawn Lauder represents the Fort Museum of the NWMP and Keith Fowler represents Lethbridge School District 51. 

“Each new board member brings skills and expertise to the board table that will enhance our vision which is 'growing the tourism industry in our region'”, says Nikolaus Wyslouzil, Executive Director of CCTA.

Richard Chevrier is the newly elected president and represents Niche Marketing Research. Richard is pleased to represent this non-profit organization that works with so many businesses to help grow an industry that is vital to the economy. 

CCTA is following the path of the Alberta Tourism Framework which is to grow the tourism industry in Alberta to 10.3 billion dollars by 2020. 

“CCTA is definitely doing their part to market southwest Alberta as a destination. We have great tourism product in the region: UNESCO sites, Waterton Park, Writing-on-Stone, Nikka Yuko, Forts and so much more”, says Richard. “The organization offers a variety of services to assist operators in marketing their businesses to consumers both individually and as a cluster. Offering more to a consumer through different channels ensures the consumer will stay longer and spend more, and CCTA provides those channels.” 

Richard expects the board to provide vision and direction to effect growth over the next two years for CCTA and its stakeholders. He expects the organization will continue to change and grow as travel remains an important part of people’s lives.

Other board members that are continuing with their term are Darcy Wright (Past President), Tracy Hawkins, and Kathryn Thiessen.

The Chinook Country Tourist Association operates the Visitor Information Centre on the corner of Mayor Magrath and Scenic Drive South where they welcome approximately 20 000 visitors each year. Southwest Alberta has approximately 1000 tourism related businesses with a diversity of offerings ranging from accommodations and restaurants to adventure travel and museums.
Chinook Country Tourist Association