Travel Alberta

Local Tourism Company Wins Alberta Entrepreneurship Challenge

If you’ve ever watched the reality television series Dragon’s Den, you may have wondered what it would be like to present an idea to a group of business experts and wait to see if they’ll award you some money to help kick-start the project. Two local entrepreneurs got a taste of that experience when they entered and won the third annual Entrepreneurship Challenge sponsored by the Growing Rural Tourism Conference. Businesses applied for an award valued at $10,000 to help them develop new products and experiences and grow their businesses. From written applications, six finalists were selected to present their new product or experience to a panel of expert judges and receive their feedback.

JP Fortin and Danielle Fortin proposed a new Central Alberta Outdoor and Culinary Adventure Tour Series to complement the existing tours offered through their company, Pursuit Adventures. The tours will combine outdoor experiences with local culinary adventures. The judges were so impressed with their presentation and business plan that the pair took home the first place prize valued at $10,000.  

Central Alberta’s only tour company started as a ski bus offering weekend transportation to ski resorts in the Canadian Rockies. From humble beginnings Pursuit Adventures has grown into a full service tour company offering transportation as well as summer and winter excursions. For owners JP Fortin and Danielle Fortin, the business has been an adventure and a wonderful way to be able to spend more time with their two young children. “From the very beginning, our goal has been to inspire our guests to experience adventures and to introduce them to new ones,” says JP. “We are always looking for ways to improve and add new experiences for our guests.”   

The energetic entrepreneurs have developed several side endeavors over the past few years. From the desire to provide gourmet lunches and snacks on their tours they set up Pursuit Provisions. They now sell products under the Pursuit Provisions brand (@PursuitProvisions). This summer they will be selling popsicles, hot chocolate, homemade marshmallows and s’mores kits from three carts in the City of Red Deer and at farmers markets in Red Deer, Rocky Mountain House and Bentley.

“We love spending time outdoors and sharing our passion for outdoor recreation with our guests,” says Danielle. “Central Alberta presents a world of opportunity for sustainable outdoor recreation.”

For more information on this story, please contact:

JP Fortin, Owner & CEO
Pursuit Adventures
Phone:  403-986-6190

Debbie Olsen, Communications Manager
Tourism Red Deer
Phone: 403-391-2934
Fax: 403-346-5081

Tourism Red Deer