Travel Alberta

The Rimrock renews partnership with Banff Lake Louise Tourism

Renewed Partnership Puts the Rimrock at the Forefront with Banff’s and Lake Louise’s Tourism Leaders

The Rimrock Resort Hotel (the Rimrock) hads announced its renewed partnership with Banff Lake Louise Tourism after an extended absence from the tourism organization.

The renewed membership, which will be official on March 1, 2012, is a result of the combined efforts of the Rimrock’s Trevor Long, hotel manager, and Jim Leavens, director of sales. “We pursued the membership with Banff Lake Louise Tourism for a number of months in 2011, and now we’re anticipating that the Rimrock, Banff Lake Louise Tourism and the Town of Banff will soon see the benefits of this valuable partnership,” said Long. Leavens agrees. “We’re excited to once again be part of one the world’s leading tourism marketing organizations,” said Leavens.

Julie Canning, President and CEO of Banff Lake Louise Tourism, is pleased to once again be working with the Rimrock. “Banff Lake Louise Tourism looks forward to showcasing the outstanding five-diamond dining, full-service spa, unique meeting spaces and elegant accommodations that the Rimrock Resort Hotel offers to the world,” said Canning. “Through this renewed partnership, this fine property will be an important part of all that our destination has to offer and we welcome their collaboration in our continuing mission to provide remarkable experiences to all who visit Banff National Park.”

As part of the membership with Banff Lake Louise Tourism, the Rimrock will charge the required 2% Tourism Improvement Fee (TIF) on accommodation. The 2% TIF goes towards organizing many of Banff’s and Lake Louise’s year-round activities – such as Winter Days, the Rocky Mountain Wine & Food Festival, Dragon Boat Festival, and the Subaru Triathlon – and to maintaining the information centres.

The Rimrock, an independently owned and operated hotel, is a leader in providing luxury accommodation, elite services and unique facilities. The Rimrock is perched 750-feet above the Town of Banff and home to Western Canada’s only AAA/CAA Five Diamond fine dining room, Eden. For information, please call 1-888-RIMROCK (1-888-746-7625) or visit

The Rimrock Resort Hotel