Travel Alberta

SnowSeekers Uncovers Winterlust

Seekers Media, producers of the fifth series of SnowSeekers TV, is excited to be in partnership with TELUS Optik TV and the Canadian Tourism Commission. Over the next two weeks Seekers Media will be through Alberta, working with its partners to uncover great stories and tell the world about Alberta’s Winterlust. Or, as the locals would say, “Winterlust is that deep down desire to experience all things winter.”

Production through the balance of March and into April, will capture the winter spirit of six Alberta destinations.

The production will be featured on TELUS Optik in the fall of 2015 and through social media channels over the next eight months. 

“We are excited about the destinations to be featured in the episodes, it is going to provide a really well-rounded look to all of Alberta’s top winter activities, and provide us with tons of epic cinematography potentials” explains Chris Wheeler, Director of Photography for SnowSeekers TV.

The production will profile six of Alberta’s best places to experience the thrill of winter sports.

In Calgary at the Winsport Winter Sport Institute, the bobsled run will be featured and will show thrill seekers they too can experience the rush of the ride.

At Canmore and the Kananaskis, cat skiing at Fortress Mountain is highlighted as is the year-round cave tours at Rat’s Nest Cave.

After a full day of experiencing skiing and tubing at Norquay the après ski spirit of the town of Banff is explored in the coverage.

At Sunshine Village, Seekers uncovers what it’s like to live in a real snow globe. Viewers will get a taste of what it’s like to ski in the deep powder on Delirium Dive – a triple black diamond run and one of Canada’s steepest terrains.

Lake Louise Ski Resort is not only a scenic backdrop to a great day on the slopes it’s also a unique community and a segment of the show will feature what it’s like living and skiing at one of the World’s top ski resorts.

Seekers will take the audience on one of the world’s top ten scenic drives along the Icefields Parkway, past enormous icefields, dangling glaciers and ribbons of glacial fed rivers to the community of Jasper to highlight both the friendly community and of course – all the action one can score on the slopes of Marmot Basin.

Footage and social media clips will feed The Canadian Tourism Commission’s campaign, while full episodes are featured on TELUS and on

“At SnowSeekers we experience the symptoms of Winterlust like every other Albertan,” says Executive Producer Jim Barr (aka Doc Pow). “By creating all these episodes we not only quench our thirst for winter fun but it helps to showcase Alberta and welcome the world to come and enjoy its winter settings. With SnowSeekers now in its sixth year, we couldn’t be more proud to have this opportunity.”

SnowSeekers and Seekers Media’s other digital platform have experienced stellar growth over the past year, educating and inspiring well over 1,000,000 travelers annually from around the world on the value of Western Canadian travel experiences.  Across online, mobile and social media Seekers goal is to help destinations across the province welcome more visitation to its festivals, winter experiences and overall tourism potentials.

To follow their journey and to help amplify their efforts in welcoming the world to Alberta, please interact with the content by re-tweeting and re-posting, follow them @IamaSnowSeeker on Twitter and SnowSeekers on Instagram or Facebook.