Travel Alberta

UFA Launches Small Town Heroes 2012 Contest

What would your community do with $10,000 and a Paul Brandt concert? Nominations now open for the UFA Small Town Heroes contest


UFA Small Town Heroes contest is back and better than ever! UFA’s Small Town Heroes legacy continues with the third annual UFA Small Town Heroes contest which seeks out and rewards individuals in rural Alberta who go above and beyond for their communities.

This year, UFA has raised the stakes and two grand prize winners will each receive $10,000 dollars for a community project and an exclusive Paul Brandt concert in their home town. Eight runners up will receive $2500 for a community project. Nominations for the 2012 Small Town Heroes contest are now open until July 22nd at


This year’s UFA Small Town Heroes contest has expanded to not only include bigger prizes, but UFA will also be hosting a Small Town Heroes Top Ten Tour where the top ten Small Town Heroes nominees will be personally greeted and interviewed by members of UFA’s judging panel in their respective home towns.


“The UFA Co-operative was built by small town heroes dating back to 1909. These pioneers lobbied for equal access to education, campaigned for the rights of family and women, created the Department of Health, passed the Municipal Hospitals Bill, established and improved the health care system, improved roads, and much more,” said Bob Nelson, President and CEO of UFA Co-operative Limited. “We’re proud that UFA’s Small Town Heroes contest builds on our history and celebrates the small town heroes of today.” 


UFA is excited to once again be partnering with Country Music Superstar, Paul Brandt who will be hitting the road in October, 2012 on the third annual Small Town Heroes bus tour. The bus will make several stops in small towns throughout Alberta for meet at greet opportunities at local UFA Farm and Ranch Stores and UFA Petroleum Agencies. Two concerts will take place for the Small Town Heroes contest grand prize winners.


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About UFA Co-operative Limited - UFA Co-operative Limited is one of Alberta’s most dynamic enterprises. UFA has an unmatched network of 113 bulk fuel and cardlock petroleum outlets, 35 Farm and Ranch Supply stores and 24 outdoor adventure stores operating under the Wholesale Sports banner. Our employees and independent petroleum agents strive to provide products, services and solutions to farmers, ranchers, consumers and commercial accounts throughout Alberta, British Columbia and Saskatchewan. 

Since its founding in 1909, UFA has grown from a small-scale local co-operative into a comprehensive enterprise with 2.1 billion in annual sales and nearly 120,000 active members. While UFA has grown and changed over the years, at our heart remains a commitment to agriculture and to the communities we call home.

UFA Co-operative Limited