Travel Alberta

Connecting America

Connecting America is an industry sponsored proposal for a new three-year coordinated, targeted and measurable tourism marketing co-investment initiative. This unprecedented campaign, led by the Canadian Tourism Commission, will re-energize and reconnect the US consumer, utilizing existing air and ground access:

• Proposed federal marketing investment of $105M (3 years x $35M) will be matched 1:1 by Provincial, Local and Private sector investment = $210M campaign over three years
• Generating $210M in federal tax revenue alone
• Providing or sustaining over 6,000 direct jobs from coast to coast

Click here to read Gateway to Growth: Connecting America 

About TIAC - Founded in 1930, the Tourism Industry Association of Canada is the only national organization representing the full cross-section of Canada's $84.8 billion tourism industry. TIAC's members include air and passenger rail services, airport authorities, local and provincial destination authorities, hotels, attractions and tour operators. TIAC is responsible for representing tourism interests at the national level, and its advocacy work involves promoting and supporting policies, programs and activities that will benefit the sector's growth and development.

Tourism Industry Association of Canada