Travel Alberta

Travel Alberta appointments ensure tourism growth

Travel Alberta will have a new chair of its board of directors effective April 1. Rick LeLacheur will work with the board to lead efforts to promote Alberta as a must-experience travel destination and grow Alberta’s tourism industry.

The term of appointment for the current chair, Quincy Smith, will conclude on March 31. Along with LeLacheur’s designation as the new chair, board member Steven Glover has been appointed as vice-chair. Both are appointed for one-year terms. 

“I have full confidence that Mr. LeLacheur and Mr. Glover will continue to effectively guide Travel Alberta as they advocate to increase Alberta’s share of the competitive global tourism market," says Dr. Richard Starke, Minister of Tourism, Parks and Recreation. "I would like to offer my sincere thanks to Quincy Smith, whose strong leadership helped to establish the organization and guide it to the success it has achieved to date.” 

“I am honoured the Minister has entrusted me with this important position," says Rick LeLacheur, incoming Travel Alberta Board Chair. "I look forward to working with the Travel Alberta Board and Executive in this new capacity to promote Alberta’s many spectacular attractions and authentic experiences to the world.”          

Through Budget 2014, the Alberta government is investing in tourism to grow the industry from $7.8 billion to $10.3 billion by 2020. Today 139,000 jobs and 19,000 businesses throughout Alberta are supported by tourism.  

Travel Alberta is a key partner in the development and implementation of Alberta’s Tourism Framework, which will help build and diversify Alberta’s economy. The Framework aligns Alberta’s efforts—across government and industry—to market and develop authentic tourism experiences.  

Biographies of new chair and vice-chair: 

Chair, Rick LeLacheur of Edmonton has served on the Travel Alberta Board of Directors since 2009, was appointed vice-chair in 2012. Rick is advisor to the board of directors of the Edmonton Eskimo Football Club and has extensive board experience with organizations such as the Workers Compensation Board, Alberta Economic Development Authority, and TELUS Corporation. He has previously served as president and CEO of Economic Development Edmonton and the Edmonton 2001 World Championships in Athletics. 

Vice-Chair, Steven Glover has served two terms on Travel Alberta’s Board of Directors and as chair of the audit committee. Steven is currently chief financial officer of Clearview Resources Ltd. and serves as chairman of the audit committee and on the board of directors of Genesis Land Development Corporation. He has spent the majority of his career with the Institute of Chartered Accountants of Alberta, including serving as executive director and CEO from 1984 to 2005.

Click here for more information on Travel Alberta's Board of Directors, current to April 1, 2014.

Media inquiries:
Bill Anderson - Press Secretary to the Minister, Tourism, Parks and Recreation

Jennifer Anderson - Director, Communications, Travel Alberta

Travel Alberta’s strategy to help grow tourism revenues is to direct consumer-driven brand marketing at youthfully spirited travellers in high-potential markets. The marketing organization promotes breathtaking experiences that differentiate Alberta and drive visitation throughout the province.

Alberta’s tourism levy of four per cent provides almost all of the funding for Travel Alberta and the tourism division of Tourism, Parks and Recreation. Travel Alberta also generates funding from other sources such as investment income, conference fees, partnerships and sponsorships. In 2011, $59.3 million invested under the tourism levy generated $1.15 billion in provincial tax revenue, a 19:1 return on investment.

Alberta Tourism, Parks and Recreation