Travel Alberta

Join Canadian country music artists Dean Brody, Aaron Lines, Samantha King, Duane Steele, Shane Chisholm, and Tim Hus in your town with Small Town Saturday Night!

Get started by submitting an entry! The contest is open to communities with an official population of 20,000 or less.

The Grand Prize is a once-in-a-lifetime concert in your community featuring Dean Brody, Aaron Lines, Samantha King, Duane Steele, Shane Chisholm, and Tim Hus, plus $5,000 towards a local charity or municipal project.

To enter, simply create a two-minute video showcasing what makes your small town a great place to visit, then upload your video on YouTube and submit an official entry form, which can be downloaded at

All valid entries will be judged by a panel of experts and they will select the top five finalists that will go on to a public vote to select the grand prize winner. The deadline for entries is Friday March 2, 2012. The top five will be announced on March 6, 2012 and this will be followed by a public vote for the grand-prize winner, ending on March 20th.

The winning community will be announced on April 2, 2012 and the grand prize concert will take place on April 28, 2012.

And to help you get the creative juices flowing, Travel Alberta has put together their Top 10 Tips for putting together your community’s best entry:

1. Before you get started on your video, download an entry form and the read through the full contest rules and regulations at

2. Come up with a simple but compelling story about what makes your community a great place to visit. 2 minutes isn’t a lot of time, so be sure to make the most of it by keeping your story simple.

3. Whenever you can, show, don’t tell. Showcase the features that make your town special, but avoid just showing us landscapes or buildings. You want to make your town seem full of life and vibrant, interesting characters – so make them a part of your video.

4. Don’t get too complicated – sometimes the simplest concepts are the most powerful. Here are a few inspired web videos that we love. Think about how you could utilize a similar gimmick or hook to tell your town’s story. Search YouTube for “best video entries for contests” or “best commercials” to find even more inspiration:

5. You don’t need an expensive video camera to participate – many digital cameras and cell phones have the ability to shoot and record video.

6. Get a local celebrity to participate – this could be your Mayor, MLA, or anyone who raises the profile of your video and can help drum up support for it in the voting round.

7. Be aware of the lighting so that the video is not too dark or too bright.

8. Use your skills. Do you play the accordion? Sing in a barbershop quartet? Know someone who loves doing animation? Find out what hidden talents your friends and neighbours have and come up with a creative way to put those to use telling your story.

9. Get your sound, lighting and image just right. Make sure your video’s not too dark, not too soft, and not too wobbly.

Watch our Small Town Saturday Night commercial

Good luck!

Travel Alberta