Travel Alberta

Chinook Country Tourist Association Honoured as Rural Tourism Champion

Growing Rural Tourism Conference awards CCTA and Southwest Alberta with top tourism award.  

The spotlight shone on Chinook Country Tourist Association (CCTA) at the Growing Rural Tourism Conference in Camrose, Alberta when they took home the fifth annual Rural Tourism Champion Award for their dedication to excellence in achieving major steps forward in the Regional Cluster Development & Tourism Strategy Project (TCS).  

Celebrating its 43rd anniversary in 2012, CCTA has industry-wide influence and works to build industry competence in tourism.  CCTA has set aggressive strategic goals for success and will continue its efforts to be recognized as the leader in tourism marketing.  

Achieving the first major milestone of the TCS project, CCTA successfully launched its new website,, which houses an online booking engine. 

CCTA stepped into the leadership spotlight by launching this project in 2011.  The first of its kind in Canada, this project combines an exciting and powerful market segmentation model developed by the Canadian Tourism Commission - the Explorer Quotient - with time-tested strategy of industrial clustering.  The result will be a re-energized tourism industry in southwestern Alberta - galvanized behind working together and with CCTA to create market-ready packages that are uniquely aligned to the needs of the region's tourism markets, and sold through the on-line booking system hosted on the CCTA website.    

CCTA is dedicated to working with southwest Alberta's communities to further engagement and education, and since the inception of the project, over 70 tourism operators have come on board as project partners.  The involvement of these communities is pivotal in providing support as operators work together with CCTA to build the region into a recognized tourism destination for travellers from near and afar.  

Nikolaus Wyslouzil, Executive Director at Chinook Country Tourist Association says, "I am proud of our team and the operators and partners in our region.  Everyone has worked so hard and dedicated their resources, time and skills to launch this project off the ground.  It has truly been a community effort."  

This award is handed out annually to one individual or organization showing commitment to rural tourism in their business, town, association, or community.  It is designed to honour outstanding accomplishments, innovation and leadership in rural tourism.  Applicants are from rural tourism businesses, municipalities, or communities in Alberta.

Congratulations go out to the other finalists, The Fort Macleod Historical Association and the Canadian Badlands Passion Play.  Southern Alberta was certainly showcased at this year's award ceremony.  

Learn more at 

Chinook Country Tourist Association