Travel Alberta

Ainsley Lamontagne Receives Certified Destination Marketing Executive Designation

Ainsley Lamontagne, Executive Director of Grande Prairie Regional Tourism Association has earned the Certified Destination Management Executive (CDME) designation, the only integrated executive program specifically designed for the Destination Marketing industry. The focus of the program is on vision, leadership, productivity and the implementation of business strategies.

“As a proud ambassador of Northern Alberta, I welcome the opportunity to guide and enhance tourism with a new set of skills and resources from the DMAI training. Networking with such diverse and knowledgeable peers has been invaluable and brought to light new strategies and opportunities for tourism growth and economic diversification. The long term impacts for our region are exciting and significant as the “Philip J Currie Dinosaur Museum” sets the stage for becoming a world class destination, “says Lamontagne.

Lamontagne received her CDME designation with the support of Travel Alberta who established a CDME scholarship program for Alberta-based destination marketing leaders in 2014. “As the first graduate from our program, she’s proof that this level of professional development is attainable even while managing a busy marketing organization. She is an inspiration for what can be achieved”, said Shelley Grollmuss, Vice President of Industry Development with Travel Alberta.

The CDME program is designed to better prepare senior destination marketing organization (DMO) executives and managers for increasing change and competition and to become more effective organizational and community leaders.  Over the course of 22 years, more than 400 students have participated in the CDME program and this year the number of graduates will reach over 320. 

“Our mission at DMAI is to advocate for the professionalism, effectiveness, and significance of destination marketing organizations worldwide,” said Michael Gehrisch, President & CEO of DMAI. “We realize the importance of destination marketing and are committed to improving the effectiveness of these organizations. These individuals who have achieved the CDME designation have set an example of excellence for the entire destination marketing profession.” 

About Destination Association Marketing International (DMAI)

Destination Marketing Association International (DMAI) protects and advances the success of destination marketing worldwide. DMAI's influential membership includes nearly 600 destination marketing organizations (DMOs), from 16 countries, which command US $2.5+ billion in annual budgets. As the world's largest and most reliable resource for DMOs, DMAI provides nearly 4,000 individual members - professionals, industry partners, educators and students - the most innovative and relevant educational resources, networking opportunities and marketing intelligence

Ainsley Lamontagne, Executive Director
Grande Prairie Regional Tourism Association
Travel Alberta Grande Prairie Visitor Information Centre
Phone (780) 539-7688 Fax (780) 539-0905

Grande Prairie Regional Tourism Association