Travel Alberta

Go-ahead given for Lake Louise Winterstart World Cup races

Lake Louise Winterstart World Cup organizers were given the go-ahead to host the first speed races of the 2012-13 Audi FIS Alpine Ski World Cup season following a successful snow inspection.

The International Ski Federation (FIS) confirmed that men’s and ladies’ downhill and super-G races are scheduled to take place as planned on Nov. 24-25 (men) and Nov. 30-Dec. 2 (ladies).

Helmuth Schmalzl, FIS race director for the men’s speed events, made the announcement to chief of race Darrell MacLachlan on Wednesday morning following an inspection – also known as snow control – at The Lake Louise Ski Area.

“We are very happy that we managed to pull together all of our resources and manpower to the extent that FIS has given us the green light to host World Cup races at Lake Louise,” said John Cassels, co-chairman of Winterstart Events Ltd.

Although Lake Louise received significant snowfall in October, warm temperatures have restricted snow-making opportunities in recent weeks.

“Our goal is to go one metre deep and 60 metres wide from top to bottom (of the race track),” Cassels said. “We are going to continue to work hard, make snow and build the race track between now and the first training run next Wednesday.”

Travel Alberta is a partner in the FIS Alpine World Cup races. Of specific interest to the Alberta ski industry and Travel Alberta is the timing of the exposure of the event, as the World Cup races garner significant TV coverage in three of Travel Alberta’s target markets - Germany, USA, and Canada - right at the start of the winter ski season.

Travel Alberta, in collaboration with the tourism industry, have identified that a longer-term opportunity with the sporting event is to harmonize various marketing efforts around the timing - including advertising, promotions, trade shows, tour operator marketing, media relations, and social media.

For more information about the Lake Louise Winterstart World Cup, go to:

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