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2014 Global Tourism Watch Reports Now Available

Stay on top of shifts in consumer attitudes and motivations with this annual research monitor. New reports have been added with 2014 data for the following markets:

  • Australia
  • Canada
  • China
  • Germany
  • South Korea
  • United Kingdom
  • United States

Click here to view reports by market.

Destination Canada (formerly the Canadian Tourism Commission) began conducting the annual Global Tourism Watch (GTW) program in 2007. The primary purpose of this research program is to expand the base of consumer-based intelligence in key markets.

For reports prior to 2013 for 11 international markets and Canada, please visit the Destination Canada website.


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