Travel Alberta

Evolution of the Canadian Signature Experiences Program

If you’ve ever been interested in adding your business’s unique travel experience to the Canadian Signature Experiences Collection, Travel Alberta can now provide you with enhanced guidance through the process. Following extensive consultations between the Canadian Tourism Commission (CTC) and the Provincial and Territorial Marketing Organizations (PMOS) in 2014, provinces will now take more responsibility for managing membership applications and renewals for the Canadian Signature Experiences Program.

Where operators used to apply directly through the CTC, Alberta operators will now connect with Travel Alberta as the first point of contact. 

The CSE collection helps eligible tourism businesses promote their product internationally. It also makes it easier for the travel trade to sell more of Canada, and to make more money doing so. Media can utilize the collection to find a rich array of story ideas, media collateral and other resources.

The CSE program will have a greater emphasis on trade development and export-market readiness moving forward, although the CSEs will continue to be used by the CTC to influence travel media.

There will be no rigid application intake deadlines, and businesses who meet the eligibility criteria are encouraged to apply when they feel ready and at their own pace. This reflects a more organic approach to building the collection.

Visit Travel Alberta’s industry website for the CSE program overview, objectives and application process. If you have any questions relating to this process and application, please do not hesitate to contact us:

Rhonda Reid
Travel Alberta Team Member
Manager, Experience Development
Travel Alberta
400-1601 9 Avenue SE
Calgary, Alberta
Canada T2G 0H4
Tel: 403-648-1076

Travel Alberta