Travel Alberta

Canadian Badlands Ltd. to host tourism conference

Brooks, Alberta – Registration is open for the Canadian Badlands Ltd.’s Annual General Meeting (AGM) and its first ever Tourism Development Conference. Representatives from 62 municipalities, and tourism organizations and operators from across the Canadian Badlands will come together March 30-31 in Brooks, Alberta. A wide range of tourism experts will speak at the conference which is a full day of professional development sessions.

“The conference's main purpose is to strengthen the Canadian Badlands identity and brand, promote the development of new tourism products, increase market-readiness among tourism operators, and expand the cross-promotion of businesses and partnerships to advance the Canadian Badlands’ tourism strategy,” says Manuelle Prunier, Executive Director of the Canadian Badlands Ltd. (CBL).

Tourism workshops will cover the myths and realities of sustainable tourism, how to create authentic Canadian Badlands’ guest experiences, rural team-building techniques, and storytelling to help build the brand. A Canadian Badlands Café will give opportunities to build a shared vision on the future of tourism in the region and identify the resources needed.

  • The cost to attend the two-day conference and AGM is $100 per person.
  • Early bird registration runs until March 1 and costs $80.
  • Registration for those who wish to attend only the conference or the AGM is $50 per person.

To register, please contact Niesa Silzer at

Media Contact:
Manuelle Prunier, Executive Director, Canadian Badlands Ltd. (CBL)
Office: 403-823-7743, Cell: 403-436-0300

Jody Lamb
Regional Development Specialist | Canadian Badlands Ltd. 
569 - 2 Street SE, Medicine Hat, AB T1A 0C5
403.528.0667 (W) | 403.866.7079 (M) | 403.528.3109 (F)

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