Travel Alberta

How Travel Alberta Is Using Pokémon Go to Help Albertans Explore Alberta

Pokémon Go has captured the attention of the entire the world, and Travel Alberta has joined in on the fun helping users search out Pokémon gyms and Pokéstops in local communities and attractions across the province.

For those who haven’t played, Pokémon Go is a free mobile game that uses GPS to let users catch, battle, and train virtual creatures, called Pokémon, who appear on device screens as though in the real world. It has achieved worldwide popularity, with more than 21 million active users in the United States alone less than two weeks after going live.

Travel Alberta’s brand new Pokémaster's Guide to Alberta lets fans of the popular augmented-reality game explore attractions in every region of Alberta and see more of their own backyard. A Pokémon Tour held on July 23 helped a group of lucky Pokémon users explore Calgary by tour bus, bringing them to select locations with special Pokémon lures and incentives along the way.  

“Pokémon Go is sweeping the world, and it’s the perfect game for a province as amazing as Alberta,” said Phil Klassen, Vice-President of Global Consumer Marketing. “We wanted to inspire Albertans to explore to every region in Alberta, from the Crowsnest Pass to Vegreville and beyond.”        

What is the Pokemaster’s Guide to Alberta?

  • The  Pokemaster’s Guide to Alberta is a free Tumblr page that  encourages players to travel around Alberta to find unique Pokemon  
  • By visiting some of Alberta’s most beautiful locations and attractions, Pokémon trainers can catch, battle, and train to earn XP and search for rare Pokémon species along the way
  • Examples of destinations featured in the guide include Drumheller’s Badlands, where lucky trainers may find Rock Type Pokémon, Elk Island National, Jasper and Crowsnest Pass.

What was the Calgary Pokémon Tour?

  • Held on July 23, the 50-person tour allowed Pokémon fans to explore Calgary using the Pokémon GO app, letting them enjoy the fun of the game while exploring six of Calgary’s most beautiful sites and attractions
  • The tour sold out an hour after registration opened
  • The Pokémon Tour explored Calgary, visiting six sites, including Fort Calgary and the Calgary Tower.
  • It generated strong attention from social media and traditional media, spreading awareness of the Tumblr page and Travel Alberta’s regional Grab Summer campaign, which is encouraging Albertans to stay at home this summer and explore new adventures in their own backyard.
To join the Pokémon Go fun or learn more, visit

Travel Alberta