Travel Alberta

Getting To Know Your Best Customer workshop series

Upcoming workshops in Grande Prairie, Hinton, Edmonton, Red Deer, Jasper, Canmore, St. Albert and Slave Lake.

This workshop series will increase your understanding as to who your best customer is, building the experiences they want, and promoting these experiences with targeted messages.

These workshops are free. Workshop times are varied. Please visit for more details and to register.

Part 1:  Say Hello to Your Best Customer

This workshop gives you the advantage you’re looking for: a clearer understanding of who your customers are and what they look for when they’re making travel decisions. Why is one person happy to relax and read a book by the pool while another wants endless exploration? Using the Explorer Quotient® (EQ) segmentation tool developed by the Canadian Tourism Commission, this workshop gives you insights into why and how different people make their travel choices and which EQ segment is your best customer.

Grande Prairie – January 22
Hinton – January 28
Edmonton – January 28
Red Deer – January 29
Jasper – February 4
Canmore – March 6
St. Albert – March 13
Slave Lake – March 27

This workshop is the first in a three-part series and is a pre-requisite for parts two and three.

Part 2:  Building Experiences for Your Best Customer

Now that you know who your best customer is, you’re ready to look at the products you offer and imagine ways you can make small or significant changes that will make your product even more appealing – giving you the potential for increased sales and greater customer advocacy. Then, learn what’s involved in turning your product into a remarkable experience.

This workshop is the second in a three-part series and is a pre-requisite for part three.

Red Deer – February 5
Jasper – February 11
Grande Prairie – February 18
Edmonton – February 25 
Hinton – February 26
Canmore – March 11
St. Albert – April 3
Slave Lake – TBA

Part 3:  Marketing Experiences to Your Best Customer

When you know who your best customer is and what they want in a vacation experience, it’s easier to position your business as the right choice. In this workshop, you’ll learn how to communicate with words and images to increase the likelihood that your marketing messages will be read, retained and acted on. You’ll also find out which media channels your best customers prefer. This workshop will help you take a targeted approach and maximize your marketing activities.

Red Deer – February 12
Jasper – February 12
Hinton – March 12
Canmore – March 12
Grande Prairie – March 19
Edmonton – March 25
St. Albert – April 24
Slake Lake – TBA

Please visit for more details and to register.

Travel Alberta