Travel Alberta

ABTA’s Nikki White to deliver key note address at the 5th International Conference on Responsible Tourism in Destinations

ABTA is delighted to announce that Nikki White, ABTA’s Head of Destinations and Sustainability will deliver a key note address at the 5th Responsible Tourism in Destinations conference in Edmonton, Canada on 27th – 29th June 2011.

As a leading authority on sustainability, Nikki will outline the strong business case for being sustainable, explain ABTA’s engagement strategy and give examples of achievements through initiatives like the Travelife Sustainability System – a global sustainable supply chain management system. Since joining ABTA, Nikki has shaped ABTA’s sustainability engagement strategy that not only delivers across a diverse membership, but also demonstrates clear leadership on industry and destination challenges.

Nikki White said: “Consumers around the world are telling us that they want sustainable tourism products but responsibility for ensuring holidays are sustainable rests with the industry. This conference will act as a catalyst to main-stream the Canadian approach to sustainable tourism. It is an honour to be asked to attend”

For the first time, the Responsible Tourism in Destinations conference will open with a youth conference designed to share ideas and inspire tomorrow’s industry leaders to put sustainability at the heart of everything they do. Harold Goodwin from the International Centre for Responsible Tourism commented: “Research conducted by the Canadian Tourism Commission in 2009 found that UK tourists were least likely to aspire to purchase an environmentally friendly holiday. Despite this the UK industry has arguably made more progress on making tourism sustainable than any other market. Having Nikki White at the conference will offer the chance for delegates to learn from this experience both good and bad in tackling sustainability at both industry and destination level.”

If you're interested in attending the conference or know North American businesses that may wish to attend, go to

10 May 2011

For further information contact:
Sean Tipton, Senior Press Officer, tel: 020 3117 0513, Frances Tuke, Public Relations Manager, tel: 020 3117 0514, Victoria Bacon, Head of Communications, tel: 020 3117 0515
Out of Hours: Contact the Duty Press Officer via pager: 07659 190 987

Notes to Editors
ABTA – The Travel Association was founded in 1950 and currently has 1,351 members with 5,700 outlets. Members include travel agents, tour operators and support services right across the spectrum from small family-owned businesses to the largest tour operators.

ABTA is the largest travel association in the UK and its members provide 90% of the foreign package holidays in the UK as well as selling millions of independent travel arrangements.

In 2008 ABTA merged with the Federation of Tour Operators [FTO], thereby cementing its role as the leading travel association and increasing benefits for both ABTA and FTO members. Both the ABTA brand which is highly recognised by consumers and the FTO brand which is well known in destinations have been retained.

As part of its comprehensive package of services to members, ABTA, as a non-party political organisation works to represent the interests of its Members to government and key opinion formers in the UK and EU.
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