Travel Alberta

Learn about leveraging a destination's "Taste of Place"

Earlier this year, travel intelligence organization Skift Inc. announced that "food is now the leading hook in travel" due to its strength in connecting travellers with the local culture through the context of its regional food and drink. Every tourist has to eat, and an increasing number of tourists can be considered 'food tourists.' As such, it is in a destination's best interest to develop and market its culinary travel experiences in order to capitalize on this lucrative tourism trend.

In this session, Rebecca Mackenzie, Executive Director of the Culinary Tourism Alliance, moderates a panel discussion on the power of leveraging a destination's "taste of place" to market food tourism experiences to visitors and ultimately drive growth in "in-destination" spending.

Taste of Place in Destination Marketing is taking place Tuesday, November 29th, 2016. For more details about this year's Congress program please click here

Tourism Congress