Travel Alberta

Understanding Branding workshop – Red Deer - Feb 25

Join Travel Alberta in Red Deer on February 25 for this free workshop to help you understand what branding is, what it’s not, and the impact of a distinctive brand. You’ll discover the importance of perceptions, meeting expectations, and how to look at your own business as a brand.  You’ll also learn how to leverage the Travel Alberta’s brand to create targeted and powerful messages.

Register now!

Date: Tuesday February 25, 2014
Time: 1:00 – 4:00 p.m.
Place: Red Deer Lodge Hotel
4311 49 Avenue

Other upcoming workshops in Red Deer:

Media Relations & Storytelling - March 14
Travellers are overwhelmed with information, whether it’s from traditional media such as newspapers, magazines, radio and television or new media including the internet and social media like Facebook or Twitter. The trick is to find ways to stand out from all the noise. We will look at how to find and package stories about your operation or destination; include tips on how to pitch stories, build relationships with travel journalists and sample checklists to help you build your media relations toolbox.

Marketing Communications - March 21
An introduction to the context and role of marketing communication; understanding the fundamentals, the various elements of the promotional mix, and how they compliment and enhance each other. You will learn how communications fits within your marketing plan. The importance of developing a marketing communications strategy and some of the challengers you may face.

Partnership, Packaging & Programming - April 23
After working through this material you will be able to identify how and when partnering with other tourism industry operators will help you achieve marketing objectives. You will learn how to build more effective packages and design programming to create fabulous experiences. With this information you will be able to take actions that may expand your customer base and increase your sales.
The material is organized into the following sections.
Partnerships: focuses on an effective way to expand your product offering and attract more customers.
Packaging: provides important how to, whether you develop packages yourself or with other tourism partners.
Programming: provides information about those special activities, events or programs that are designed to improve your customer’s experience.

For more information, please visit   

Travel Alberta supports Alberta tourism partners with strategies and tactics to help grow their businesses. This workshop is presented by Travel Alberta’s Industry Relations team – committed to delivering no-cost or low-cost learning opportunities and workshops to assist tourism businesses to develop innovative and collaborative marketing initiatives based on sound research and marketing principles. We will continue to introduce new learning programs and invest in presentations from industry experts to support market and export readiness and encourage alignment with Alberta’s tourism brand to build an even stronger voice in the marketplace.

If you would like these or any of our workshops to come to your town, please contact

Travel Alberta