Travel Alberta

Fort McMurray Tourism’s new Executive Director eager to grow northern tourism

Fort McMurray Tourism has hit a home run and secured a dynamic leader for its vibrant organization. Aligning with FMT’s goal to engage all stakeholders and expand the inventory of diverse visitor experiences in northeastern Alberta, Frank Creasey joins a committed team poised to grow tourism in this region into a strong and vital destination organization.

Creasey comes to FMT with a wealth of knowledge and marketing experience. For the past 3 years he was the Managing Director of Travel Alberta North, one of Travel Alberta’s six tourism destinations organizations. He is well respected in the industry and has forged strong ties across the province, the north, and within the Regional Municipality of Wood Buffalo.

“He is a natural fit for us,” says Peter Snook, Fort McMurray Tourism president. “Frank is familiar with the region’s tourism product, he understands the broader tourism structure, and he knows how best to market our product on a regional, provincial and international level. We are thrilled to have him on our team.”

Creasey is excited to join Fort McMurray Tourism. “FMT has always stood out in the northern tourism framework. The organization is innovative and self-sufficient, its goals are well defined and the staff and board’s enthusiasm and energy are refreshing,” offered Frank. “I have a great appreciation for the natural beauty of this region; its strong cultural ties; its vital industrial sector and the region’s incredible history. There is so much opportunity to build tourism in this region and I am looking forward to forging the partnerships to expand FMT’s profile. “

Previous to his role with Travel Albert North, Creasey was the Senior Manager of Marketing for Korea Tourism developing comprehensive strategies for the Canadian market. His experience and knowledge in developing strong partnerships and alliances will certainly benefit Fort McMurray Tourism as the organization endeavors to target the transient, business and leisure travel market.

“Fort McMurray has an opportunity to truly build on the strength of the oil sands industry and the business that is attracted to do business here,” suggests Creasey. “The Wood Buffalo region is a vibrant, exciting area of the province; there is always so much going on. We can align ourselves with this excitement and forge partnerships that provide visitors and transient residents with an exciting, positive experience. Showcasing our region and encouraging visiting friends and relatives to experience all we have to offer will improve the region’s image and entice others to visit.”

Fort McMurray Tourism has incredible goals and their strategic plan includes the development of a new Visitor Information Centre. “The region is growing and so are we,” offered Snook. “FMT has a defined vision and the addition of Frank to our team will ensure our strategy and goals are accomplished.”

For more information please contact
Peter Snook, President
Fort McMurray Tourism
Travel Alberta