Travel Alberta

Who Is Visiting Your Region? 2014 Alberta Visitor Profiles Now Available

Whether to see their friends and relatives, for business or for pleasure, 34.7 million total person visits were made in 2014 to destinations in Alberta by residents of Alberta, other parts of Canada, the United States and overseas countries.

To better understand the volume and characteristics of these visitors, Alberta Culture and Tourism has prepared special analyses of the 2014 Travel Survey of Residents of Canada (TSRC) and the 2014 International Travel Survey (ITS), which are both conducted by Statistics Canada.


More visits in Alberta are made by residents of Alberta than by other Canadians, U.S. and overseas visitors combined. Of the 34.7 million total visits in the province:

  • 29.8 million (85.9%) were by Albertans
  • Another 3.2 million (9.3%) were by residents of other parts of Canada
  • Remaining 1.7 million visits (4.8%) came from the U.S. (2.2%) and overseas (2.6%).

Direct tourism expenditures by these visitors amounted to approximately $8.3 billion.

Click here to view complete profiles.

These consumer surveys provide tourism information for travel in Alberta by Canadians and trips to the province made by visitors from the U.S. and overseas. Data in this publication includes same-day and overnight trips for Albertans and residents from other parts of Canada, and overnight trips only for U.S. and overseas visitors.

Readers are cautioned that estimates for 2013 and 2014 are not comparable with previous years (2012 and earlier), as Statistics Canada made a major file structure change in 2013. Data was suppressed so that the 2013 and 2014 data has considerably less detail than what was available in 2012 and earlier.

Alberta Culture & Tourism