Travel Alberta

Forum to assist local tourism in Strathmore region

If you are a local tourism operator and could use some help growing your business, Community Futures Wild Rose has an opportunity for you according to a recent article by Josh Chambers in the Strathmore Standard on March 1.

The Tourism Futures Forum will be taking place on Tuesday, March 15 at the Days Inn Strathmore with experts from Travel Alberta as well as guest speakers from the Canadian Badlands Ltd. and the Boomtown Trail. "Within our region there are a number of award winning tourism operators and we wanted to make sure that they were linked into some of the tourism specific tourism opportunities that Travel Alberta is able to provide," said event organizer with Community Futures Wild Rose, Jennifer Brooks.

The forum will be an all day event with four separate seminars taking place from 9 a.m. until 4 p.m. as well as a lunch, with entrance to the event costing $25 per person. Tourism Futures will feature two new sessions offered by Travel Alberta on marketing communications and media relations. "If operators have taken advantage of some in the past these might be of interest because they're new and revamped," said Brooks.

Their will also be a session on the Travel Alberta holiday card, which allows operators to offer deals to attract new business, as well as one with the regional tourism organizations. "We'd like to encourage operators within this area to come, learn more about the holiday card and learn how to craft an offer so folks will come out and take advantage of it," said Brooks.

All four of the sessions will allow for quite a bit of interaction and questioning of the Travel Alberta presenters. "It's a workshop format so it's fairly informal. Come armed with specific questions for your business and try to get as much feedback as you can," said Brooks. Brooks said that she is expecting a packed room for the session so while the last date to register is March 13 operators may want to book sooner. "Due to our venue there's a maximum amount that we can accommodate so if anyone's interested they should contact me sooner rather than later," said Brooks.

For more information on the Tourism Futures Forum, or to register,
Jennifer Brooks

Travel Alberta