Travel Alberta

Calgary Sport Tourism Authority recognized as Sport Tourism Organization of the Year

The Calgary Sport Tourism Authority (CSTA) was recognized as the Sport Tourism Organization of the Year at the Canadian Sport Tourism Alliance Prestige Awards held April 2, 2014 in Edmonton.

The CSTA is operated by Tourism Calgary and responsible for bidding for sports events to be hosted in Calgary. A Canadian model of best-practice, the CSTA is a collaboration of community leaders in sport, business, government and tourism who are mandated to provide advice, due diligence and strategic direction in evaluating and attracting major and non-major sport event opportunities to Calgary. Established in 2005, the CSTA is fully committed to developing Calgary into a globally-recognized premier host city for events and the preferred sport destination in Canada.

“Since 2007, the CSTA and Tourism Calgary have supported, led or endorsed bids for more than 250 national and international events,” said Marco De Iaco, Tourism Calgary Vice President of Sales, Sport and Major Events. “This award recognizes the many strengths of Calgary’s sport community – our local champions, sport organizations, volunteers and venue partners without whom we couldn’t attract events and produce such significant social, grassroots sport and economic activity.”

Calgary’s sport community was well represented at the Prestige Awards with nominees in five of the seven award categories. Alice Humeny, Chair of Organizing Committee Calgary (OCC) and the ISU Essent World Cup held in Calgary was recognized as the Sport Event Volunteer of the Year.

OCC represents the most robust living legacy from the 1988 Olympic Games. Since the ’88 Games, OCC has been instrumental in hosting 29 World Cups and World Championships at Calgary’s Olympic Oval.

A list of the other finalists including the Shaw Charity Classic, the Mastercraft Calgary Pro Shootout and Shaw Communications can be found here.

Calgary has also been shortlisted as one of the world’s top five Ultimate Sports Cities with the final rankings set to be released at the SportAccord International Convention in Antalya, Turkey on the morning of Thursday April 10.

The CSTA strategy has been central to that success as noted in the SportBusiness International media release “Calgary takes Ultimate Sports City nominations by storm” from March 31, 2014.

Excerpt: Calgary has upstaged its more illustrious counterparts after the 1988 winter Olympics host was nominated in 10 categories in the 2014 Ultimate Sports City Awards – the industry’s leading sports city rankings.

After SportBusiness announced the Canadian city had been nominated for the top award – the 2014 Ultimate Sports City – and best Small City awards last week, we can now reveal it has also swept the board through achieving high rankings for the remaining categories in areas such as hosting, event strategy and legacy.

Tourism Calgary