Travel Alberta

Applications for Festivals and Events Tourism Growth Program due February 15

Alberta Tourism, Parks and Recreation invites organizations to submit applications to the Festivals and Events Tourism Growth Program. The upcoming application deadline is February 15, 2013.

The program aims to assist festivals and events in Alberta reach their tourism potential.

Festivals and events are great celebrations of art, culture, history, nature and sport. They also offer compelling tourism experiences that draw visitors to communities across the province. The Government of Alberta recognizes the value of festivals and events, and the contributions they make to our quality of life and the tourism industry.

The program makes available grant funding of $25,000 to $40,000. Funding is used to work with a third party-consultant to evaluate an organization’s festival or event, identify tourism growth opportunities, and set clear steps towards growing the visitor experience and increasing visitation and revenue.

Eligible organizations include not-for profit organizations, municipalities, and First Nations or Métis governments. The program is most appropriate for festivals and events that attract regional, provincial, national or international visitors, and have an annual audience of at least 1500, of which a minimum 25% are out of town visitors.

The program application and program guidelines are available at:

For more information, please contact a Tourism Development Officer at 780-427-0590 or  

Alberta Tourism, Parks and Recreation