Travel Alberta

Leduc #1 Energy Discovery Centre wins Rural Tourism Champion Award

Leduc #1 Energy Discovery Centre won the Rural Tourism Champion Award at the thirteenth annual Growing Rural Tourism Conference in Camrose on April 9. Leduc #1 received top honours for its phenomenal growth over the past several years and all the opportunities they pursued tirelessly. 

The Champion Award recognizes leadership, innovation and outstanding accomplishments in Alberta’s rural areas – through campaigns and projects that successfully promote their area or attraction as a must-see destination. 

“Tourism generates economic benefits and builds pride in our communities - in who we are, where we’ve been, and where we are heading” said Dr. Richard Starke, Minister of Alberta Tourism, Parks and Recreation. “The Leduc #1 Discovery Centre shares that pride with visitors by bringing an important part of Alberta’s story to life. I congratulate Leduc #1 for earning the title of Alberta’s 2013 Rural Tourism Champion.” 

“The significance of the Champion Award is amazing,” said the Chair of the Growing Rural Tourism Conference Jennifer Filip, who co-presented the award over dinner during the three-day summit on rural tourism at the Camrose Regional Exhibition. “This year the amount of nominations received exceeded our expectations and the comprehensiveness of each of these submissions was astonishing!” 

The Leduc #1 Energy Discovery Centre, a non-for-profit museum, is dedicated to the preservation of the story of Oil and Gas, following the development of the industry from discovery to recovery and beyond oil to the development of alternative energy. The Centre is located on the historical site of the Leduc #1 oil strike of 1947 and includes a 23,000 square foot museum featuring award winning films, a hands on learning lab, a drill bit virtual ride, over 200 exhibits, drilling rigs in action and examples of alternative energies of wind, thermal and wave.

Overall the effort put in by the staff in communication, innovation and partnership has paid off. Between 2011 and 2012 there was a 125% increase in general attendance; a 30% increase in student attendance; and a 45% increase in the usage of their meeting rooms. Click here for more information on these initiatives.

The award was sponsored by the Camrose Regional Exhibition, Alberta Agriculture, Alberta Tourism, Parks & Recreation and Travel Alberta. Nominations were open to all organizations or individuals in Alberta’s rural tourism industry.


Presenting the 2013 Rural Tourism Champion Award to Lynn Brown, Marketing Coordinator for the Leduc #1 Energy Discovery Centre (middle) is Dr. Richard Starke, Minister of Alberta Tourism, Parks and Recreation (left) and Jennifer Filip, Growing Rural Tourism Conference Chair (right).


Camrose Regional Exhibition