Travel Alberta

Update on Team Roles!

This note is to advise of an exciting new change on the Edmonton Tourism team. Michael Sieger, former director of sales and marketing has moved into a new role as director of business development. In this role Michael will be responsible for identifying, evaluating and managing new business opportunities within the Edmonton Regional Tourism framework.

Michael will oversee market analysis, emerging industry trends and strategic needs related to each unit within the tourism division. In addition, Michael will manage, develop and maintain strong relationships with industry stakeholders, clients, and related organizations.

As a team, we are very excited about this new direction for Michael and wish him success in providing his knowledge and much needed support in this area. Edmonton Tourism is continuing to evolve to better serve the needs of our tourism industry stakeholders.

A new position for Director of Marketing has been created and a posting will be out shortly.

In the interim, the marketing functions will be reporting directly to Maggie. Should you have any questions or concerns please feel free to reach out to any of our team leads on the sales and marketing side.

Consumer Marketing
James McCurdy, Manager Campaign & Partnerships –
Jesse Ives, Manager Online Marketing –
Chris Foster, Manager Digital Assets & Social Media –

Travel Trade
Jon Schmiemann, Manager Travel Trade –
Katherine Florence, Manager Travel Trade –

Travel Media Relations
Kelly Bertoncini, Manager Travel Media Relations –

Edmonton Tourism