Travel Alberta

Festival and Events Tourism Growth Program

Two weeks left!

Alberta Culture and Tourism invites organizations to submit applications to the Festivals and Events Tourism Growth Program. The upcoming application deadline is November 3, 2014.  

The program aims to assist festivals and events in Alberta reach their tourism potential. The program makes available grant funding of $25,000 to $40,000. Funding is used to work with a third party consultant to evaluate an organization’s festival or event, identify tourism growth opportunities, and set clear steps towards growing the visitor experience and increasing visitation and revenue.  

Eligible organizations include not-for-profit organizations, municipalities, and First Nations or Métis governments. The program is most appropriate for festivals and events that attract regional, provincial, national or international visitors, and have an annual audience of at least 1,500, of which a minimum 25% are out of town visitors.  

The program application and program guidelines are available at Alberta Culture and Tourism

For more information, please contact a Tourism Development Officer at 780-427-0590 or

Alberta Culture and Tourism