Travel Alberta

Key Partners Announced for 2016 Tour

The Tour of Alberta presented by ATB Financial announced the involvement of 30 key partners at a press conference today.

The majority of funding for the event comes from the roster of official partners, including provincial, national and international leaders:

  • Government of Alberta
  • Travel Alberta
  • ATB Financial
  • Pomeroy Inn & Suites
  • Delta Air Lines
  • EllisDon Construction Services Inc.
  • Lexus of Edmonton
  • Alberta Motor Association
  • Canadian Brewhouse
  • Edmonton International Airport
  • United Cycle
  • 3G
  • NEP
  • Bennett Jones
  • Burke Group
  • Sport Canada
  • Cowan Imaging Group
  • Digitex
  • Incite Solutions
  • Insight Insurance + Risk Management
  • Jelly Belly Cycling
  • Louis Garneau
  • Lupus Racing Team
  • Mavic
  • Maxxis
  • Monarch Transportation
  • RGO Office Products
  • Swiss Chalet
  • Thule

The Government of Alberta will present most coveted jersey daily, the Province of Alberta Leader Jersey. The Yellow Jersey is awarded to the winner of the first stage on day one, then to the rider with the best cumulative time in the event on the following days.

In addition to its presenting partner status, ATB Financial will once again present the ATB Financial Best Young Rider Jersey daily whereby the best overall rider under the age of 24 is awarded this prestigious title.

The Green Jersey known as the EllisDon Sprint Points Jersey will be presented daily to the cyclist who has accumulated the most points in intermediate sprints and at various stages of the race. Most difficult stages are worth more points at the finish line and are based upon the order of riders at the end of the stage instead of accumulated time.

The polka-dot Lexus King of the Mountain jersey will be presented daily to the best climber. Lexus is also the official automotive provider for the 2016 Tour of Alberta presented by ATB Financial.

The second day of the race will start in the midst of the serene Delta Lodge at Kananaskis for Pomeroy Inn & Suites Stage Two: Kananaskis to Olds in partnership with Mountain View County on September 2. The Pomeroy Inn and Suites Best Canadian Jersey will also be presented daily.

Finally, the Delta Air Lines Stage Five: Edmonton will close off the 2016 Tour on September 5, Labour Day Monday, in a battle on Edmonton’s iconic finale circuit through the heart of downtown Edmonton.

The Tour of Alberta also released details for its Paint the Province program, which encourages communities across the province to get engaged with the Tour of Alberta presented by ATB Financial. Albertans will have the ability to purchase a variety of items – ranging from small pins to elaborate decals and life-sized cutouts – to decorate their businesses and homes to show support for Canada’s largest cycling event. The Paint the Province items, will available this week for purchase at

Messages from 2016 Tour of Alberta presented by ATB Financial official partners:

Government of Alberta

“The Tour of Alberta is an outstanding sport tourism event that proudly showcases the natural beauty of our province, brings our communities together and demonstrates Alberta’s ability to host large-scale sporting events. The Government of Alberta is proud to support this prestigious celebration of cycling that is powered by the strength of its volunteers, corporate sponsors and community partners.” – Ricardo Miranda, Minister of Culture and Tourism

Travel Alberta

“Tourism is a core pillar of Alberta’s economy and important to our urban and rural communities across the province,” says Royce Chwin, CEO of Travel Alberta. “The Tour of Alberta is a world-class sporting event with great potential to inspire regional and international travellers to share in the vast array of authentic experiences Alberta has to offer.”

ATB Financial

“There are as many kinds of fans of the Tour of Alberta as there are reasons to take part in the event, and we at ATB are happy to be along for the ride with each of them," says Dave Mowat, ATB Financial President & CEO. “It’s a pageant of speed and colour and landscape and community. It’s a celebration of the weather we all ride through. And it's a reminder of the simple joy of being outside on two wheels. Or four, if the training wheels are still on.”

Alberta Motor Association

“AMA is proud to be the official Tour of Alberta Safety Partner. At AMA, we know traffic safety starts with sharing the road. It takes the entire community of road users – motorists, cyclists and pedestrians – working together and showing respect for one another to keep our families safe on the road.” – Jeff Kasbrick, VP Government & Stakeholder Relations, AMA

Burke Group of Companies

“Why go to France when we have our own Tour of Alberta where you never know what to expect – sun, rain, snow.” – Claude Durand, VP Sales and Mail, Burke Group of Companies

Cowan Imaging Group

“The Tour of Alberta is rapidly growing its roots in Alberta. The engagement of our communities and the growing raving fan base is very exciting! We are looking forward to continuing the journey ahead and are proud to help sponsor this world class event.” – Blaine MacMillan President


“Digitex Canada is a valued partner of Canon, Sharp, Samsung, Lexmark, Toshiba and HP, offering the sale and service of multifunctional devices, managed print services and document management solutions. Our industry is constantly evolving and focus has shifted to managed services and software that allow businesses to work more efficiently. Our IT division focuses on software and managed I.T. Offerings and managed print services; within our new supplies division, we offer huge savings and a complete One-Stop-Shop customer experience. Digitex’s goal is to continue to grow and expand its footprint across this great province while providing exceptional customer service.

At Digitex Canada we are very proud to support the 2016 Tour of Alberta.”

Insight Insurance + Risk Management

“Insight Insurance and Risk management is proud to partner with the Tour of Alberta and the Alberta Peloton Association. The Tour of Alberta is a shining example of excellence and we hope all participants and fans have a successful, safe and fun time.”

For more information, please contact:

Kylee Quinn
Tour of Alberta presented by ATB Financial
Marketing & Communications Manager

Tour of Alberta