Travel Alberta

Canmore Launches New Community Brand - "Canada’s Global Destination for Mountain Lifestyle"

Canmore’s idyllic setting in the Rocky Mountains has made it one of North America’s most magnificent destinations. It is a community whose authentic mountain lifestyle and incomparable scenery capture visitors’ hearts and minds from the moment they arrive, turning many thoughts of sightseeing into house-hunting. Canmore’s unmistakable energy of welcoming and belonging radiates from its remarkable residents including: entrepreneurs, Olympic athletes and artists who are proud of where they live and passionate about what they do. This energy can be felt in all sectors of the community including: sports, leisure activities, health & wellness, arts & culture, and business & development.

The people of Canmore felt it was time to bring together all sectors of the community and harness the energy, passion, and creativity that resides here to create one story that could ultimately become Canmore’s unifying voice both in the community and through regional and long-haul marketing initiatives.

Canmore Business & Tourism took on the task to develop a community brand that would encompass and unite the vibrant sectors of our town and highlight the defining factor that sets the community apart from all others. After a 13-month process Canmore’s defining factor was identified as being a perfect balance between physical and spiritual enrichment, flourishing in a remarkable mountain setting.

In order to celebrate the soul of the community, Canmore will identify itself as Canada’s Global Destination for Mountain Lifestyle.

“Branding was a long and exciting process which included surveys, focus groups, and working groups involving residents, visitors and people from outside of the region,” says Andrew Nickerson, president and CEO of Canmore Business & Tourism. “We knew the final brand needed to resonate with the diverse and passionate residents that call Canmore home just as much as it could speak to our visitors. We feel this brand accurately represents the community and will be something Canmore will truly embrace.”

The new Canmore community brand will include the rollout of reinvigorated and redesigned pageantry in town, the development of new Canmore digital assets, creation of a brand tool kit and creative that can be adopted throughout the business community.

About Canmore Business & Tourism: Canmore Business & Tourism is a destination management organization driving destination awareness, promoting visitation and ensuring long-term economic health throughout Canmore and Kananaskis. A leader in sustainable business and tourism development, Canmore Business & Tourism drives growth and diversification of the local economy. More information can be found at

Tourism Canmore Kananaskis