Travel Alberta

Online strategies to grow your business

Travel Alberta uses online tools like TripAdvisor as part of our strategy to defend and grow our business and bring the brand to life with the goal of increasing tourism revenues for the province.

More than 260 million travellers from around the world go to TripAdvisor each month, scrolling for advice from fellow adventurers as they plan their next vacation. This website links peers to peers in unscripted conversations and boasts of 125 million reviews of places to visit, stay, eat and play.

Historically, concerns over lack of control over content and advertising have made some industry operators reluctant to list their business on this free site. But Travel Alberta is using TripAdvisor to our advantage through strategies such as sponsored pages – and we can help you do the same.

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Travel Alberta