Travel Alberta

Alberta Gets Down to Business at Rendez-vous Canada

Tourism buyers from around the world didn’t have to look far at Rendez-vous Canada for fresh, awe-inspiring Alberta experiences to add to their inventories.

A record 104 Alberta tourism suppliers from 63 organizations attended Canada’s premiere international tourism marketplace, telling – and selling internationally – the Alberta story to 461 buyer organizations from 28 countries.

Armed with 32 new export-ready experiences and more than 50 itineraries in multiple languages, Travel Alberta’s team had more than 170 scheduled appointments to promote the province.

“Working with industry partners to develop products for our travel trade clients to sell is key to ensuring Alberta has a competitive edge,” says Karen Soyka, Vice-President of Business Development at Travel Alberta.

With a record attendance of 1,500, this year’s Rendez-vous Canada (RVC) was held May 26-29 in Niagara Falls, ON. RVC is hosted by Destination Canada (formerly the Canadian Tourism Commission) in a different Canadian city each year.

It features 24,000 speed-dating-style sessions between Canadian sellers of tourism products and international buyers. Tourism providers have 12 minutes to make an impression – and hopefully a sale.

“It is so awesome to chat with a client person-to-person,” said Brad Smoliak, owner of Edmonton’s Kitchen by Brad. “With help from Travel Alberta I was able to put together information for tour operators that saw me get a booking eight days after the event!”

RVC is an important industry platform to launch new tourism products, see what the competition is up to and find new ways to keep your product mix fresh and up-to-date.

“At RVC, the rubber really hits the road,” says Duncan Daniels of Alberta Culture and Tourism. “We work together as part of the Travel Alberta team to promote our breathtaking Alberta landscapes and sell our authentic experiences.”

Attendees at the event learned about the rise in FIT travel, the interest in thematic itineraries and the growing appetite for new Alberta products.

This year our 12-page “What’s New” handout for buyers and travel media highlighted new experiences, expansions or major renovations, value-added opportunities and fun facts.

And as a diamond sponsor, Travel Alberta set up an interactive “Alberta Dino Zone” in the lobby. It featured real fossils, fossil replicas, a Dino dig box and a station where delegates could make their own plaster cast of a fossil to take home.

The 40th RVC will be held April 25-28, 2016 in Montreal.


Travel Alberta